After 25 years out of the cycling business, adidas tasked us with the relaunch of their hotly-anticipated road and city shoes. The sleek black profile of the road shoe and the unbelievable utility of the Velo Samba show why they were so coveted.
Shot in the middle of covid, we coordinated a remote shoot on location in Germany that kicked off a global campaign, announcing adidas' return to two wheels.
Creative Director: Myself
Creative: Rob Glad & Kwame Wilson
Design: Ron Peter Wormgoor
Producer: Emily Scott
Project Manager: Michael Deja