As part of the launch of the new adidas MyShelter jacket, we decided to take a humorous look at the collision between two seemingly disparate worlds: fashion and high performance. Venturing onto the streets of London, we sought to visually illustrate the juxtaposition that served as the inspiration behind the creation of these innovative jackets.
Creative Director: Myself
Creative: Johan Alqvist, Roweena Wyles
Producer: James Scally