Google Year In Search | R/GA
The world searched trillions of times in 2014. And these searches say a lot about us. Yet people have forgotten the role that Search plays in their lives.
We set out to change this through the way that people reflect on their year, using how the world searched to tell the unseen story of 2014 and embed Google in popular culture. In fact, it’s the only year in review to look at how people responded to what was happening and what they valued, rather than just list events. We launched the project with a global film powered by Search data.
We worked with Google engineers to analyse a year of search data, tracking this information against the backdrop of the year, highlighting spikes to create a picture of what people were curious about, and discovering all kinds of powerful insights. We used these to write stories for every format including a mobile-first website. Visit the Year In Search site.
A doodle on the global Google homepage celebrated the project on New Years Eve, created by artist Cindy Suen.
The largest digital billboard in the world was taken over by us in Times Square over the course of New Year’s Eve.
We also produced a pull-out for the New York Times that accompanied the website and video. Unfortunately I don’t have any pictures of the pull-out, but in its place, here's what Kevin Roberts, Executive Chairman of Saatchi & Saatchi had to say about it.
To read the stories of 2014, visit the Year In Search site.
Creative Director: Ricardo Amorim
Lead Creative: Myself & Luke Wicker
Production: Jai Tedeschi & Souad Setti
Design: Peter Jupp, Clara Tudela
Creative: Nikk Moss & Dan Northcote-Smith