Nike | Nike Academy
R/GA were tasked with the 2016 launch of the Nike Academy and developing a collection of over 40 technical and physical drills, designed to inspire aspiring footballers improve during pre-season in time for the Nike Most Wanted trials, which was dubbed The Nike Academy Training Hub. The content was housed on Nike.com and on the Nike Football app, racking up millions of views and increased participation levels for the Most Wanted trials by over 300%.
Creative Directors: Owen Roberts & Dan Williams
Copywriters: Luke Wicker & Jack Mcpartland
Art Directors: Myself & Paul Calway
Production Partner: Archer’s Mark